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The construction industry has been significantly impacted by the aftereffects of the pandemic, inflation, and other challenges. The pandemic led to labor shortages, supply chain disruptions, and project delays, affecting the industry.
The industry is also grappling with sustainability concerns, such as the need for more energy-efficient buildings and infrastructure, which has pressured construction companies to adopt new technologies and methods.
So to shed some light on the same, we interviewed the industry expert, Jonathan Cor, to help our audience understand the advantages of technology in the construction industry.
Who Did We Interview?
Jonathan Cor is the Founder of a social media marketing company helping commercial construction companies build their brand, business, and culture online. Working with subcontractors and GCs throughout the states has provided Jonathan with in-depth knowledge of what works, what doesn't, and how to build a strong company brand that stands the test of time.
He also hosts Marketing Talks that delve into the careers of marketing leaders, offering valuable insights into how they drive growth for their brands and organizations. In addition, the podcast provides practical tips and strategies to help aspiring marketers grow in their profession while avoiding common mistakes.
As with anything in our industry, there is a slow but steady digital/technological adoption. I believe that younger leaders and executives are leading the charge in this area. How do I know this? People who reach out to me for help with social media marketing are between the ages of 30 and 40. They understand its importance and want a leg up on the older contractors who still need to get there in their adoption.
The labor shortage is likely the biggest challenge for our industry. Parents and teachers preaching that working in the trades isn't a career has hurt our industry. I believe that in order to attract younger and new people to our industry, we have to leverage digital avenues like social media to get in front of them. Show them that our industry is a great place to work and build a career in. Contractors that don't will soon be doomed to suffer the most from our current labor shortage.
The construction industry is slow to change. Therefore, the ConTech companies that learn how to make tech adoption the easiest and smoothest will likely win now and into the future.
But I will see them running into how you get in front of them in a way that isn't salesy, or all focused on themselves. I think that's where the power of social media comes in. I know this because I'm currently running this playbook with a few ConTech companies.
It's hard to make any predictions for our industry after undergoing a pandemic, inflation, interest rates, banking collapses, and more. But in light of that reality, I see a future where the BEST contractors focus on building a strong brand.
A brand that doesn't compete on cost but instead competes on value. How do they do this? By doing the best work, with great people, in a great culture, and with happy clients. This is why we still know names like Bechtel, Fluor, and Turner. They've built strong brands that have stood the test of time.
Leverage tech and digital.
I don't have a definitive success mantra, per se. But the recent written statement on my desk is:
Don't play scared.
It's easy to be crippled in fear of failure, what others may say or think, or your self-doubts. This reminds me that I get to build or create something every day and not squander that opportunity. Go all in.
More Details
Jonathan Cor is an active content creator on LinkedIn providing weekly social media nuggets that construction leaders can leverage in their companies.
Furthermore, by listening to his podcast, you can gain invaluable knowledge and learn from the experiences of successful marketing professionals, helping you advance your career in the field.
Shawn Sauve
VP - Sales Dynamics Practice Lead
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