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“The construction industry will succeed or fail based on its ability to mitigate uncertainty.” As exhausted as professionals may be of hearing that their industry is a snail in digital transformation, engineering and construction may be on the brink of getting a whole new reputation – that of the digital innovator. That's easier said than done.
We know that acknowledging technological investment is often challenging, and cultural change could quickly impact the construction industry.
So we interviewed Eddie Campbell to bring to light his perspective on digital transformation in the construction industry.
Who Did We Interview?
Eddie Campbell is the Chief Operating Officer of a top-notch construction company, and a licensed general contractor. He is a fourth-generation builder who owns a virtual building and modelling company. Each week, he explores ideas related to the construction industry.
2023 looks as though it is going to be less busy for all of us. I believe downtimes are a perfect time for innovation. We have put improvement off because we're "just too busy." Less work should mean more competition too.
Competition leads us to tighten up and think harder about how we differentiate ourselves. I hope this will help us improve existing processes and try new things we wouldn't have tried when further work was falling into our laps.
The construction business is standing in the way of construction innovation. Reevaluation of insurance, contracts, systems, and processes is a must. I don't believe this will happen at the hands of a business system shift, though.
This will only be fixed when we fix our culture. The construction business is dying for a new approach to how we relate to one another and cover our risks.
"Technology trends" is broad. Technology rings in our minds as something that is on a screen or maybe found in a robot. Technology has been with us since someone rounded the edges of a stone and called it a wheel. Tech = Tools. Yes, tools boost productivity.
That is why they were invented. So we can achieve an end faster. Helping people understand the tactics for the best use of new tools is what we are constantly training for. The real potential I see is in the fact that there has been an awakening to our great need for improvement.
We are slow and stubborn as an industry. The next five years probably won't bring us rapid improvement. Instead, we will improve little by little. Automation, AI, BIM, robotics, blockchain, smart contracts, and a dozen other buzzy concepts will certainly see advancements.
Dealing with the problem of abounding software platforms and the need for unification will be a key topic. Encouraging the skilled labor market will be another issue altogether.
Realize, we need change.
Do to others as you would have them do to you.
Eddie is a host of the Construction Brothers Podcast. Through this platform, every week he talks to influencers in the construction industry, explores their ideas, and aims to be the voice of digital innovation in the construction industry and help contractors achieve their desired goals.
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