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Breaking Down Barriers: A Look at the Impact of Construction Technology with Carol Massay

The construction industry is currently experiencing an exciting phase of growth while simultaneously facing numerous challenges. Some of these challenges are long-standing issues while others are newly emerging.

Various approaches are being employed to address construction-related concerns, including the treatment of slow technology adoption rates as a singular overarching challenge or as a multitude of separate problems such as communication breakdowns, documentation issues, and scheduling conflicts.

So to shed some light on the same, we interviewed the industry expert to help our audience understand the impact of technology on construction:

Q & A with Carol Massay

Who Did We Interview?

Carol Massay is the Head of Construction at the Access Group, which is the largest UK HQ based business software company. With a career expanding over 34 years working closely within the construction industry and first-hand experience working with some of the UK's largest contractors, from house building to civil engineering, she has an amazing portfolio.

Her mission is to continue to promote the construction sector as a great place to expand your career and provide world-class technology to attract skills from other walks of life to the sector.

Carol continues to support the construction industry to help them to digitally transform their business to be more efficient in the way they operate and deliver construction projects.

Let Us Quickly Get To Our Expert’s Point Of View.

Question 1: How do you see the construction industry in the year 2023? Do you think this year will be a “digital year” for construction professionals?

I truly hope so. I would like to say that the construction industry is "steadily" recognizing that digital transformation is key to working more efficiently and driving costs down which will increase profit margins which are already tight

Question 2: The construction industry has undergone dynamic changes over the years. What do you consider as the biggest challenge for this industry now?

The biggest challenge is skills and attracting more into the sector and also more talent from diverse backgrounds. The biggest challenge is to increase more women in the sector.

Question 3: What potential do you see in the latest construction technology trends? Are they capable of boosting the productivity of construction professionals?

There is great potential with some amazing new tech coming in to address the recruitment process and also improve processes by introducing cloud tech and mobile applications. Again allowing information to be accessible at the right time to make key project decisions.

Question 4: Where do you see the construction industry in the next five years? Please share your valuable insights with our readers.

The construction sector has the new Infrastructure Levy and the Whole Life Carbon assessments which is to ensure the net zero targets are hit for 2050.

With these changes, we will see an increase in acceleration in the use of cloud technology. You will see the SMEs embracing the use of tech as their way of engaging with the bigger contractors to ensure improved visibility of project delivery.

I also believe that there will be an increase of women and diverse and neurodiverse coming into the sector to help increase the numbers and the quality of people. There will also be a merger of some of the smaller specialist SMEs into large companies.

Get to Know Our Influencer

Question 5: In four words or less, what’s your prediction about the transforming construction industry?

"Construction is digitalisation ready".

Question 6: What's your success mantra?

If something feels hard to do, the success of completing will be worth it in the end. See every challenge as an opportunity worth trying.

More Details

Carol Massay won the award of Construction business woman of the year in 2021 for excellence and contribution to the industry. She is also passionate about empowering and encouraging women in this field, which has been a male-dominated industry.

Carol also attended the Leaders Council of Great Britain & Northern Ireland podcast that emphasized the importance of leadership and the impact it has had on her career to date.