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Undoubtedly the construction industry is a booming business, yet it encounters several challenges and has had to be adaptive to the constant changes. The pandemic, global supply, shortage of labor and accounting are some of the common challenges faced by the professionals.
These complexities are now being overcome with the emergence of new technologies. From automated billing, simplified business functions to improving the design process to bring diagrams and blueprints to âlifeâ through virtual and augmented reality technology and much more.
Who Did We Interview?
As an experienced Marketing Director and an innovator in the construction industry, Todd has leveraged his skill set in brand awareness and content generation to build a community of interpersonal change agents throughout the industry.
As a creative problem solver with excellent communication and organizational skills, heâs able to lead cross-functional teams and multiple projects successfully.
COVID-19 really served as a catalyst in the construction industry to embrace the digital transformation that was lingering on the edges for a while. People that had been reluctant to adopt technology, for whatever reason, were forced to adapt in order to keep projects moving forward. What they found out was that not only could they adopt the needed technology, for the most part it was ready for primetime and easier than many assumed.
2022 will continue the swing towards digital transformation. If anything, I think it will be ramped up. The simple fact is that companies that donât continue to push the envelope and adjust to the future will be left behind by their competitors that do.
The biggest challenge in my opinion for construction now is how we learn from and embrace some manufacturing principles. With the skilled labor shortage continuing to grow with no shortage of the projects that are being taken on, the industry must look at innovative ways to bridge the gap. Industrialized construction is the answer to streamlining the efforts.
We cannot continue to build the way we always have because the future demands and facts on the ground have changed. We must as well. Construction has begun our own industrial revolution, like so many other industries before us. It is an exciting time of possibilities.
I continue to firmly believe that the next 10 years of construction are going to be the most exciting growth years for an industry that has remained consistent for a long time.
They are absolutely capable of boosting construction professionalsâ productivity. My view on technology is that it works to serve and amplify the professional, not the other way around. Do not adopt technology just for the sake of adopting the new cool shiny tech. It wonât work.
However, when you look at it through a critical business lens and ask yourself, âwill this make me a better builder?â, I believe you will be able to select the tools needed to move your company and workflow forward. You donât need to embrace every trend along the way, just the ones that are in your strategic best interest. So, take the time to give yourself some whitespace and plan your plan.
I see the industry opening up to people that havenât typically thought of construction as an industry for them. I have often said that construction has a marketing problem. This means we as an industry donât typically do a good job explaining and showing to those outside what is actually happening in the industry. There is a tremendous amount of tech, innovation and opportunity for those willing and ready to seize it.
However, most people in our culture think of construction as dirty and a last resort. Why? Construction is a great opportunity with an almost unlimited array of career growth potential. I have seen more voices starting to speak up to change this perception gap. There is a groundswell building that I believe will rise in the next 5 years and become a big influence to change the industry where needed and welcome with open arms those that are giving construction a second look.
Harnessing Innovation and Industrialization.
Keep Innovating. I believe we should always be looking for those 1% improvements that can be made daily. Those really add up over time and create big differences.
Todd has a passion for creative problem solving and seeking out conversations with experts changing the technological and leadership landscape throughout the construction and built environment.
With extensive years of experience and open dialogue innovation, Todd has aced his skills and boosting construction businessâ ROI.
VP - Sales Dynamics Practice Lead
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